PROJECT INFO
About the client
Unity Group has been shaping Delhi’s skyline for over two decades, crafting premium residential and commercial spaces that redefine urban living. Known for their innovation and commitment to luxury, they have delivered landmark projects, including The Amaryllis—a standout in modern real estate.
Spanning 40 acres in the heart of Karol Bagh, The Amaryllis is an ultra-premium development featuring residential towers and a state-of-the-art, 1.5 lakh sq ft clubhouse—the largest in the region. This exclusive lifestyle hub boasts a world-class gym, infinity pool, spa, home theatre, karaoke lounge, and terrace garden, designed for affluent professionals, families, and NRIs seeking an elevated living experience.
To showcase this grand vision, Athereal partnered with Unity Group to bring Spatium VR to The Amaryllis Clubhouse—allowing buyers to explore 18 immersive locations covering 90,000 sq ft with unparalleled realism.
Services we
provided
PropVR Industry
The real estate sector is increasingly embracing VR for marketing and sales. In 2021, 58% of home buyers wanted virtual tours on listings and 3 out of 5 buyers said they’d be willing to purchase a property solely after a virtual tour). The PropVR (property VR) industry is projected to grow rapidly (estimated ~30% CAGR) as developers seek immersive pre-sales tools to close deals.
200% Increase
In engagement time with property listings that show VR Walkthroughs.
$2.6 Billion
Estimated market size of PropVR industry in 2025.
Visualization Gap: Buyers struggled to grasp the scale and grandeur of The Amaryllis Clubhouse. Traditional renders and photos failed to capture its full experience.
Complexity of VR Integration: The sales team was initially hesitant, concerned about the learning curve and whether VR would seamlessly fit into their existing sales process.
Limited Engagement: Static visuals and verbal descriptions lacked impact, making it harder for buyers to connect emotionally with the space and its premium features.
Slow Decision-Making: Without a real sense of space, buyers took longer to finalize purchases, leading to longer sales cycles and delayed conversions.
High Cost of Site Visits: Frequent site visits were time-consuming and expensive, especially for NRIs and busy professionals who couldn’t always visit in person.
Differentiation: With multiple luxury projects competing for attention, Unity Group had to stand out and showcase value beyond just specs and amenities.
Our Solutions
360° Immersive Walkthroughs: Buyers explored 18 clubhouse zones—fitness areas, entertainment hubs, and relaxation spaces—in full-scale, lifelike VR, bridging the gap between imagination and reality.
Seamless Setup & Execution: A 6x6 ft dedicated VR station, complete with a TV, high-performance PC, and Meta Quest 3, was integrated effortlessly within The Amaryllis Experience and Sales Centre.
Sensory Enhancements: Real-time interactive elements, subtle background sounds, and dynamic visuals created a rich, atmospheric experience that static images or sunboard models couldn’t match.
Rapid Sales Team Onboarding: Within two quick training sessions, sales reps fully mastered the system, allowing them to engage buyers with confidence and ease.
Guided Navigation for All Ages: Sales reps controlled the VR journey externally via our desktop controller, adjusting pacing, locations, and focus areas—ensuring a smooth experience, even for tech novices.
Tech-Driven Competitive Edge: Spatium’s intuitive interface and real-time interactivity positioned Unity Group as an innovation leader, setting their luxury offerings apart from competitors.
Tools we used
Meta Quest 3: Immersive, Wireless VR
We used Meta Quest 3 headsets to create the most natural VR experience possible. These wireless headsets let prospects explore spaces by simply looking around and pointing—no complicated controllers needed. The result was an intuitive walkthrough that felt effortless and kept buyers fully engaged as they explored their future clubhouse.
Unreal Engine: Hyper-Realistic Visuals
The walkthrough was made with Unreal Engine. This strong 3D tool creates amazing, realistic environments. This let us create a rich, detailed tour of the clubhouse. Buyers could explore each space as if they were there in person.
Cutting-Edge Graphic Processors: Smooth, High-Performance VR
To ensure flawless performance, we leveraged top-tier GPUs (Graphic Processing Units). These fast processors created complex visuals instantly. This made the walkthrough smooth, responsive, and immersive—without any lag or stutter.
PROJECT INFO
Our Workflow
Collaborating closely with Unity Group, our team at Athereal followed a structured, efficient workflow to deliver the immersive Spatium VR experience for The Amaryllis clubhouse. From initial discussions to final launch, here’s how we brought the project to life:
Conducted initial client discussions and defined project scope.
Collected detailed floor plans, 3D models, and clubhouse specifications.
Created initial VR walkthrough concepts.
Integrated client feedback and secured final concept approval.
Developed immersive VR environments in Unreal Engine.
Added interactive elements and realistic ambient effects.
Customized and optimized Spatium’s UI for intuitive use.
Integrated VR setup at The Amaryllis Sales Centre.
Trained Unity Group’s sales team through targeted sessions.
Performed rigorous final testing for seamless performance.
Officially launched the VR experience at The Amaryllis clubhouse.
Gathered client feedback and celebrated the project's successful rollout!
RESULTS
How our Spatium VR solution transformed sales for The Amaryllis Project
VR Solutions
Seeing is Believing: How VR Eliminated Hesitation & Boosted Conversions
Where traditional sales tools like sunboard models and renders fell short, Spatium VR bridged the gap between vision and reality. Previously, buyers found it difficult to grasp the scale and spatial layout of The Amaryllis Clubhouse.
Now, through immersive walkthroughs, they don’t just see the space—they feel it, experiencing its grandeur and premium design in a way that static images could never achieve. This newfound clarity has eliminated buyer hesitation, reinforcing the clubhouse’s luxury appeal and boosting the likelihood of conversions.
Moreover, buyer interest in VR itself has surged. Unity Group reports that 7 out of 10 visitors opt for a hands-on VR tour, spending 15-30 minutes immersed in the experience. Thanks to Spatium’s Desktop Controller, sales reps seamlessly guide each session, ensuring a smooth and personalized journey tailored to individual preferences.
This removes any tech barriers, making VR an effortless and accessible tool for all demographics—whether it’s young professionals, families, or retirees. The result? A sales experience that’s not just more engaging, but more effective, turning interest into action and redefining how luxury real estate is sold.
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